Startups need to work from the ground up. Part of the process of establishing your business is creating materials documenting the kind of work you will be doing, and how you will be doing it. Also, marketing objectives are often laid out in videos, brochures and eBooks. The intention of these materials is to send out something to clients and potential clients to increase revenue. As this information is made public, there is always the chance the competition will simply pick up the copy and use it. This can create a big problem for your company. Protecting the work you have put into everything you produce is highly important, according to StartupNation. And protecting your intellectual property means having it copyrighted. Copyright is simply the right to use and distribute an original work by the creator of that work.