Marketers have researched consumers and their buying habits. Being aware of their strategies can help you become a smart shopper. Here’s what you should know so that you can save money the next time you make a trip to the supermarket:
– You shouldn’t assume things that are displayed at the ends of the shelf are on sale. They’re prime real estate in a store. And even if they are displayed as a bargain, it is likely the prices are still too high. Look for things at the middle of the aisle.
– Things that are placed at the lower part of the shelf are usually cheaper. More expensive brands usually invest on better placement. However, in kids sections, the prime real estate is lower on the shelves where those little eyes may see them quickly.